This story appears in ESPN The Magazines November 28 Tall Ball Issue. Subscribe today!WITH NFL TEAMS firing offensive coordinators almost as frequently as the Raiders commit penalties these days, I have some advice for teams looking to amp their scoring: Add more play-action to your repertoire.Yes, the trend in todays game is for quarterbacks to get rid of the ball quickly, not to take extra time to fake a handoff before passing. This season starting QBs are spending two seconds or less in the pocket on 37.4 percent of their attempts, a figure that has jumped by more than 5 percentage points in just the past four years. As Ive written before, thats understandable and even laudable, given the trouble so many clubs are having developing cohesive offensive lines. But the numbers are loud and clear: Misdirection still pays.QBs threw for 9.23 yards per attempt on play-action through Week 9 this season, compared with 6.9 ypa on all other passes, according to ESPN Stats & Information. Thats a huge gap. ?Its the difference between Tom Brady and Marcus Mariota! Further, play-action passes lead to first downs on 44.3 percent of completions, versus 33.3 percent for non-PA, and result in fewer sacks despite QBs holding the ball longer (5 percent of dropbacks, versus 5.6 percent). Essentially, play-action is a way to grab extra rewards without incurring extra risk.Since Hank Stram pioneered the tactic some 50 years ago, several pairs of innovative coaches and cerebral QBs have elevated play-action to an art form: Stram and Len Dawson, Bill Walsh and Joe Montana, Sam Wyche and Boomer Esiason, Pete Carroll and Russell Wilson. But many teams cling to traditionalist beliefs that prevent them from taking full advantage of it.For some, the pure pocket passer is the beau ideal of quarterback play, and once a QB has established a high level of standard performance, its almost as if he shouldnt need to resort to anything so gimmicky. Other clubs still think you have to run to set up the pass and will use play-action only if they are already confident in their rushing game. Indeed, as Football Outsiders pointed out in July, four of the five teams that ran most often last season (as a percentage of plays) were also among the half a dozen that deployed play-action the most.?But analytics long ago debunked the idea that you need to run to set up the pass-and besides, even the worst teams in the league rush more than 20 times a game, so you especially dont need to run to set up fake handoffs.As far as I can tell, then, too many coaches call play-action by rote rather than looking at data to see whos actually effective at it. An extreme example: The Chargers have gone to play-action on just 10.3 percent of Philip Rivers pass attempts since the start of 2012, even though over that span he has hurled 22 TDs with just six picks on play-action and his completions have traveled 37 percent farther, on average, than his other throws. Overall, there is actually a slightly negative correlation between how often NFL teams use play-action and how well they use it (as measured by improvement in ypa): minus-0.19, on a scale of minus-1 to 1. ?Now, play-action is based on faking out the opposition. So if you use it more frequently, wont its effectiveness decline? Well, yes. Eventually, defenders will stop biting on false handoffs, and linebackers will keep clogging the middle of the field rather than rushing toward the line of scrimmage. But until the advantage of play-action erodes completely, it makes sense to keep trying. A team hasnt optimized its offense until the gains from various play types are equal-until theres no reason to switch from one to another.?Relentless play-action wouldnt suit every team-it does require an offensive line that can hold blocks and a QB with a deep touch. But I think Buffalo should consider it. Last year Tyrod Taylor crushed it on play-action, connecting on 69.5 percent of passes for a whopping 18.6 yards per completion, second in the league. This season offensive coordinator Greg Roman was running PA on 23.1 percent of Taylors pass attempts, but since replacing Roman after Week 2, Anthony Lynn has cut Taylors play-action usage by a third. Free Tyrod Taylor!I also think were sure to see Seattle bootleg and bomb a lot more off play-action in the second half of this season. Recovering from injuries, Wilson has gone to play-action on just 15.4 percent of passes this year, by far the lowest rate of his career. But when hes on his game, defenses literally cant believe their eyes. And the last time the Seahawks led the league in play-action, using PA on 34 percent of their passes in 2013? They won the Super Bowl. Womens Browns Jerseys . And follow TSN.ca right through Deadline Day for all the updates. From Pierre LeBrun While Anaheim GM Bob Murray said earlier this season he was not going to trade Jonas Hiller despite the fact hes an unrestricted free agent on July 1, some sources have told TSN Hockey Insider Pierre LeBrun that Murray might be willing to move another goalie. Orange Browns Jerseys . Wall made the comment in a speech to a Regina business crowd that included Lesnar. The U.S. wrestler and retired mixed martial artist says he was visiting his brothers farm in Saskatchewan and decided he wanted to hear what the premier had to say. http://www.officialbrownsnflauthenticshop.com/ . Ferrer, trying to win his fourth title on Mexican soil, will next play South Africas Kevin Anderson, who eliminated American Sam Querrey,7-6 (2), 6-4. Also Wednesday, Gilles Simon (6) of France beat Donald Young of the United States 6-4, 6-3, Ukraines Alexandr Dolgopolov downed Frenchman Jeremy Chardy 6-3, 6-4 and Croatias Ivo Karlovic defeated Dudi Sela of Israel 7-6 (4), 6-2. Chad Thomas Jersey . No. 13-seeded John Isner and No. 21 Philipp Kohlschreiber were among six players who dropped out of the tournament on Tuesday, joining No. 12 seed Tommy Haas and two other players who withdrew on Monday. Antonio Callaway Jersey .S. hockey team after paying his dues as an NHL general manager for more than three decades and giving up a lot of his free time to help USA Hockey.Philadelphia, PA (Sports Network) - Matt Kuchar won for the second time this season on the PGA Tour and that victory at the Memorial helped him move to fourth in this weeks world golf rankings. Kuchar climbed five places to fourth, which is a career high ranking for the 34-year-old. Ahead of him, the top three were unchanged with Tiger Woods followed by Rory McIlroy and Adam Scott. Kuchars moved pushed Justin Rose, Brandt Snedeker, Luke Donald, Graeme McDowell and Louis Oosthuizen down one spot apiece and they rank fifth thrrough ninth.dddddddddddd Phil Mickelson and Lee Westwood exchanged spots with Mickelson inching up to 10th. Steve Stricker held steady at No. 12 and he was again followed by Keegan Bradley, Sergio Garcia, Charl Schwartzel and Ian Poulter. Bubba Watson inched up one to 17th and that pushed Webb Simpson down a notch to 18th. Dustin Johnson and Jason Dufner closed out the top 20 again this week. Mikko Ilonen won the European Tour event in Sweden and that helped him jump 45 places to No. 69 this week. 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