Newcastle chief executive Matt Gidley hasnt given up hope on fullback Kalyn Ponga joining the NRL club in 2017, despite him remaining on contract to North Queensland.The Knights officially announced on Monday Ponga was joining on the club on a four-year deal from 2018 - the same day Cowboys officials confirmed to AAP they wouldnt entertain releasing the talented youngster early.But while Gidley on Tuesday reiterated North Queenslands stance, he said the club would be ready to pounce if the Cowboys reversed their decision.Things may change and were well positioned to bring Kalyn (early) if they change their position, Gidley said.I think its important that everyone recognises that Kalyn is contracted to the Cowboys for 2017 and we need to respect that.If the Cowboys decide to change their position, we would certainly entertain bringing him here early.Newcastle opened the door for up-and-coming second-rower Joseph Tapine to head to Canberra before the start of this year, after he signed with the Raiders for 2017.And Gidley said he sympathised with Cowboys officials after they had done the hard work to develop the 18-year-old Ponga.Its happened to us a number of times over the past 30 years, Gidley said.Weve developed players and weve lost them to other clubs, so I understand the Cowboys were probably disappointed.But there were a number of NRL clubs who were interested in recruiting Kalyn and some other codes as well.Ponga has played just two NRL games, making his debut for North Queensland in their 2016 semi-final win over Brisbane.After impressing in under-20s for the past two years, he made six tackle busts and two linebreaks, telling enough for Gidley to indicate he could be the clubs fullback of the future.Hes a pretty dynamic ball-runner, he said.If you look at him purely from a ball-running point of view, he certainly looks like a Benji Marshall or a Shaun Johnson or a Roger Tuivasa- Sheck.Hes certainly got that ability to beat people and to score tries.Gidley also stressed reports over Pongas salary, suggested to be as high as $900,000 per season, were widely exaggerated.Instead, he said it was the chance to play with a young Knights team - who won just one match in 2016 - that won Ponga over.We were probably the longest odds at the start of this, Gidley said.If it was purely down to financial reasons, Kalyn wouldnt be coming to Newcastle.Ponga has admitted Newcastle wasnt a likely option before he visited the clubs facilities.I was a bit in denial before we went (to Newcastle), he told Seven News on Monday.I was like, dont like the players, never been there, I dont like it, but we went there and everything about it just seemed like an opportunity. 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Its been 30 years since Run-DMC was at its height, but the group once dubbed the Beatles of hip-hop by Rolling Stone is still plenty relevant.The latest evidence was on Fifth Avenue in New York City on Wednesday, as Fanatics -- the largest retailer of licensed sports merchandise -- announced a deal with Run-DMC that takes NFL, NBA and NHL colors and logos and incorporates the famous Run-DMC logo with its familiar bars and font for use on hats, T-shirts and sweatshirts.This isnt just for the people who lived in the 80s and 90s, said Raphael Peck, president of Fanatics Branded, the companys in-house merchandise division. Weve found that millennials are tapping into nostalgia now. There are 14-, 15- and 16-year-old kids who know who Run-DMC is.I sat down with Darryl DMC McDaniels, who along with Joseph Reverend Run Simmons -- the younger brother of Def Jam cofounder Russell Simmons -- and the late Jason Jam Master Jay Mizell made up the group.That Run-DMC logo, which is from your 1986 single My Adidas, is so iconic. Who made it?DMC: There was this art director that was with Russell and Def Jam named Cey Adams -- he was in his early 20s and came up with it. I tell people its the third-most iconic logo -- McDonalds, Coke and then us.Might be a couple more there, but as a kid of the 80s, that logo was everywhere and its instantaneously recoggnizable.ddddddddddddDMC: Im shocked by how cool it still is.True that you guys did not get paid by Adidas for the song?DMC: Not before we put it out, but the way it went down was Adidas had a board meeting or something and they couldnt figure out why their Superstar shoe was selling like it was with not much advertising and they knew that [Kareem Abdul-] Jabbar wasnt doing that much for them. Some young kid said, You guys havent heard of Run-DMC? Next thing we knew, the guy who was running Adidas North America, Angelo Anastasio, was at our concert at Madison Square Garden. And Jay goes to me, Hey, D, show them your feet. And I raise my Adidas shoes in the air and 20,000 people do the same. A couple days later, we had a $1 million deal with Adidas, and they also paid for tour support, which included our buses and travel.Crazy.DMC: Thats not all. They sent us crates and crates of shoes. We took what we wanted to take and then our crew would just line up until they were all gone.Why this sports collaboration?DMC: People have already been saying, I run this town and I run that town. We thought it was cool to team up our iconic logo that spans across cultures and get them into cities with team colors and logos. 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